Athletic club rebrand

Client:
The Hills of Lakeway Country Club

Goal:
To gain a younger clientele through their renovated gym.

Result:
The country club renovation provided an opportunity to transform the club’s brand identity to be more modern, brighter, and bolder. Complementary to the new environmental design of the club, the brand design focused on high contrast colors and sharp angles. In order to increase club membership, the club utilized mailers sent to target audience addresses and banners placed outside the country club entrance. Existing members received an informational brochure with heavy imagery and descriptions of the amenity updates.